ETON shirts the Swedish founded shirt makers, have been in the game of crafting excellent shirts for the tai since 1928. They unique position in the shirt game, is creating shirts of a Swedish design with an Italian twist.

A new scented creation has also been born in the house of Brioni, to complement their new leisurewear pieces, named eau de parfum eclat. ‘a new scented creation unveiling a blissful facet of the modern legend’.

Pitti Uomo 105 came in faster than expected and it couldn’t have been a better way to start the new year off. We were back at the Fortezza once again to talk and see all things tailoring.